“The Two Types Of People To Recruit For Your Business And How To Find Them”
Marketing and Promotion is and industry that attracts network marketers
whom have no idea how to market or even promote. Most have never been
in business or even owned a business therefore no business experience.
Network marketing from the ole day teachings consisted of going through the
numbers and writing up a list of family and friends. Presenting the opportunity
then leaving them with information and see who joins. This list is the warm contact list.
People were so fired up within the first 24-48hrs with enthusiasm and excitement.
Many people recruited on just that. Well those days have gone. There is a much
simpler and smarter way of doing things.
The first rule of marketing, is to sell products to people who want to buy them.
Pushing an opportunity on someone whom really is not interested or looking is
disastrous long term. Start marketing to people who are currently in network marketing,
or who used to be in Network Marketing, people who are alreading using or consuming
your product or service. Many network marketers still get it wrong though how basic it is.
In our industry, we have two target markets: The first is your future Potential Business
Partners. Network Marketers and people who buy products and services that include
building a network marketing business is a key group of people.
Never make your family and friends the primary targets for your marketing efforts.
Market to other networkers. These people are actively buying what you sell.
Network marketers are opportunity buyers not seekers. Being a business seeker
is purely filling in a survey with wanting to earn extra money. That does not mean
that person has the dream or desire or skill to take Action.
People whom have already been involved in Network Marketing are your target market?
PRODUCT CUSTOMERS are your second target market. Many people are into their own health.e.g.
They spend money monthly on health products. They are definately your target market.
Watch the difference between people who simply inquire and those who spend on products
similiar. In the end, the best way to reach out and get in front of other networkers is to advertise,
but you need to plan your traffic marketing strategies, or you’ll go broke faster than you can imagine.
Im here to help YOU!
Maria Eves
Online Business & Marketing Coach
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